Why We Don’t Use Flavor in Cracked Lip Butter (And Never Will)
The Truth About What’s In Most Lip Balm & Why It’s Drying You Out
Out here in Joshua Tree, we know one thing for sure: what you put on your lips matters.
Most mainstream lip balms are loaded with:
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Artificial flavors that make you lick your lips more (aka, dry you out)
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Petroleum that seals the surface without healing anything
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Chemical fillers that cause irritation or allergic flare-ups
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Synthetic fragrances that mask junk ingredients with a fake “yum” scent
And worst of all?
They’re designed to keep you hooked — not healed.
That’s Not How We Roll.
Cracked was made for lips that live outside.
No labs. No fakery. No addiction loops.
Just a minimalist, deeply nourishing formula that your skin recognizes — because it’s made with:
🟤 Shea Butter – Intense moisture retention
🟤 Organic Olive Oil – Natural healing and antioxidant power
🟤 Coconut Oil – Antibacterial and soothing
🟤 Vitamin E – Restores cracked or damaged skin
🟤 Zero Flavors, Zero Fillers – Because your lips don’t need candy, they need real care.
If we do add anything it is pure essential oils that soothe and heal.
So Why No Flavor?
We get it — flavored balms sound fun.
But here’s what happens:
👅 You lick your lips more.
🌬️ That dries them out faster.
🌀 You reapply constantly.
💸 You buy more product — but you never truly heal.
That’s the cycle we broke.
Cracked isn’t made to keep you coming back from damage.
It’s made to stop the damage in the first place.
The Truth Is: Nature Doesn’t Need Help.
The desert doesn’t sugarcoat anything — and neither do we.
This isn’t a birthday cake for your face.
It’s lip protection engineered by nature, not marketing.
So if you're looking for something that tastes like watermelon or smells like cupcake frosting — keep moving.
But if you want lips that survive and thrive under sun, wind, and weather?
You want Cracked.
LIMITED TO 250 CANS — JOIN THE MICRO GIVEAWAY
Every $5 spent = one entry.
Buy one, get one entry.
Buy four? You’re deep in the running.
🏆 Win $500
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💥 Be a part of the original drop that started it all.
Get Cracked. Stay Wild.
No flavors. No fillers. No apologies.